Restaurant Marketing Blog

Word of mouth is known to be by far the easiest and the most effective way to drive your sales, profits while building guest loyalty. But, evidence abounds that it’s the least understood in the restaurant marketing process. First, every restaurateur should understand that word of mouth just doesn’t fall out of the blue sky. As a restaurateur, you are generally obsessed with coming up with all sorts of promotional and seasonal offers and giving deeper discounts to lure diners in and drive bookings over the short term. But, giving discounts...