Restaurant Marketing Blog

Restaurants in 2018 – The Shifting Social Media and Marketing Landscape

Restaurants in 2018 – The Shifting Social Media and Marketing Landscape

While social media remains a foremost choice for restaurant marketing, consumer preferences are gravitating, markedly, away from traditionally successful sites like Facebook and towards more visually striking sites like Instagram. Both new entrants and those that saw profit growth in 2017 are flocking to Instagram more than restaurants whose profits declined or were in a stalemate in 2017. This year 24% of the restaurants had named Instagram the Social Media Channel of Choice, which indicates an uptick of 33% in comparison with the 18% of the restaurants...

Oct 12, 2018