Restaurant Marketing Blog

In 1995, an internet connection was such a rare luxury that only 1% of the world population had one. Fast-forward to the present and some 3.6 billion people, that is, over 40% of the world population use the Internet today. A considerable segment of this massive online population search for and discover restaurants online. They read about the restaurants online looking up menus, comparing prices, and going through reviews before showing up at a restaurant or ordering food from there. A 2016 Adweek survey reveals that 25% of people have at least...