Restaurant Marketing Blog

During this digital era, it is highly necessary for restaurants to have a crisis management strategy in place to deal with unexpected digital dilemmas or disruptions. Receiving negative feedback, comments or reviews from customers on social media to website malfunctions or “bugs”, as most people characterize it to be, to even experiencing...

How can you project your restaurant’s scrumptious menu to a larger audience? How do you show off its colorful interior? It’s pleasant staff? Or it’s a convenient location? How do you do this all this in a cost-effective way? Through a website, of course.Websites have proven to be the most archetypal gateway for you to reach your diners...

An actual menu card or even a simple PDF menu lacks the visual depth that could drive diners to your tables. If you are looking for ways to generate more revenue by getting more diners into your restaurant, a digital menu is an ideal way of doing so. Since it’s much more enticing and conveys information better, more people are prone to dining in your restaurant and even trying out new dishes.

Digital menus will also help reduce overhead costs as you don’t need to constantly print new menu cards as the menu updates. Just update your digital menu and voila! You’re done! Research also shows that digital menus have the potential to boost sales by 20% - 25%. The possibility of upselling and cross-selling can further enhance your revenue. As such, it is a really good investment in the long run.

More than half the population of the world now uses Mobile devices, and the restaurant world is an area in which mobile apps have had a large influence, and one of the highest growth rates compared to other fields. What steps have you taken to capture this thriving potential market?

Here are some tips from YesDiner on how to use a Mobile Application to complement your Digital Strategy.

Your own Mobile App

Having a dedicated mobile application that your customers can use not only eases both parties’ interactions with each other but also gives a sense of legitimacy to your restaurant in the current digital era.

Push notifications

You can readily send push notifications to your app users and inform them about discount offers, food specialities, and the like. A good balance of frequency for these notifications and catchy messages will eliminate or hasten the decision-making process of the users.

Event promotions

As a majority of the users of your mobile application will be interested and rather loyal to your restaurant, they will be interested in any events you host there. Using the mobile application to entice these customers is a sure-fire way to increase participation in these events.

Cater to prospective Millenial and Gen Z customers

The majority of avid mobile users are Millenials and Gen Z-ers. Designing your mobile application and the features around it to capture this audience will result in a massive growth in your Restaurant’s digital presence.

As an ambitious Restaurant owner, you must have been searching for ways to popularize your Restaurant in the digital world. The very first step in achieving this goal is designing a good-looking website. This is no longer optional but an absolute necessity in the competitive nature of the industry. Here are some tips from YesDiner to supercharge the...