Old-school restauranteurs across the globe are getting a modern analysis. In the past year, diners did not have enough information to select the food, the experience, the atmosphere & the service of their choice. They based their trust on previous experiences. But today diners are inundated with online data pushed by digitally trusted restauranteurs and influential online portals. Technology allows potential diners to capture restaurant content instantly.
In the digital world, only great food and atmosphere can’t bring diners to dine at your restaurant. Even the most seasoned restaurateurs in this digital world find restaurant marketing a daunting task. Engaging tech-savvy diners to "sit at your restaurant's table" literally, demand creating the right visibility, insights, convenience, confidence, and engagement. Modern diners often navigate the space between respecting the digital space and respecting the 'chef-driven' approach.
Digital restaurants have great mobile-enabled websites which are the hub of marketing today. With the website as the core, you can also utilize social media (Facebook, Instagram, Snapchat, etc) mobile apps, search engine optimization (SEO), up-selling & cross-selling digital tools, loyalty systems, blogs, and a host of other digital tools to boost your restaurant's presence and attract more diners.
For example, when a diner walks into the restaurant he can be identified straight away by the staff as an exclusive loyal diner through loyalty apps. Digital menus and digital displays can be used to select food. And fast order processing systems, table reservations, pre-ordering platforms, and online ordering systems will speed up the process of converting diners. It also gives diner the convenience he expects in the digitally savvy world and saves his time.
Furthermore, by enhancing operational efficiency and giving the diner unmatched service & convenience, your restaurant can solidify its brand value. Further by enhancing the efficiency and serving a table quickly, the restaurant has the opportunity to sell the table once more driving increased restaurant revenue.
Digital adaptation ensures great marketing, healthy competition, more diners, increased efficiency, revenue, and growth.
YesDiner is an all-inclusive revenue-driven restaurant marketing and operational efficiency-enhancing digital solution that entices the modern-day diner to sit at your restaurant table and experience the excellent food and service you offer.