Now Google has made it easy to track all your digital campaigns whenever and wherever you may be. So, it is highly necessary to always keep a close eye on the effectiveness of these campaigns in order to ensure credible success.
Google Analytics is completely free of charge and offers a very broad range of tools and services which are not ideally obtainable for free or even, in most cases, completely null in most other analytical service providers.
Being able to find out exactly how your diners find out your restaurant, from identifying the kind of keywords used in the search query to the channels and mediums used to locate your website. You can also segment visitors apart from your restaurant's immediate vicinity to deliver highly targeted and noteworthy ads on top of learning how your diners interact with each page and each line of content.
Another unique feature is that Google Analytics will showcase which pages on your restaurant's website need further improvement in terms of content and various other on-page and off-page elements. This could prove to be incremental to your SEO campaigns success as well.