Social media is key when developing loyal diners - however, this would greatly depend on the quality of content and the interactivity of the restaurant on diner feedback.
The creation of viable and creative social media profiles, will help garner or capture the attention span of the young “GenZ” audiences - who are considered as one of the highest spenders among consumers - to give them something to interact with and transform them into fans of your restaurant, both digitally and in real-time.
Facebook, Instagram, and Twitter are a few networks that are popular amongst restaurateurs due to their popularity and simplicity of communications. However, social media is one of many channels restaurants can use to reach and engage with their respective audiences. By synchronizing your social media networks with other digital channels such as websites and the various forms of mobile communications, restaurants will be able to tap into niche audiences and cater to these diners using digital personalization to entice these prospective diners to visit the restaurant or engage with their social media profiles.