How can you project your restaurant’s scrumptious menu to a larger audience? How do you show off its colorful interior? It’s pleasant staff? Or it’s a convenient location? How do you do this all this in a cost-effective way? Through a website, of course.
Websites have proven to be the most archetypal gateway for you to reach your diners in accordance with a proven path dubbed the “Buyer's Journey”, with unique content to either Attract, Capture, Close or Retain diners.
Your website does not have to be fancy or expensive, but informative, user-friendly and interesting to give your potential diners a feel for your restaurant, at least from a digital perspective. This might subconsciously trigger your restaurant brand every time those diners try to decide “where do I want to eat today?”
Your virtual store will answer burning questions such as hours of operation, payment methods, dishes of the day and more. Avoid playing hide and seek with your diner, provide as much information as possible but remember, it takes time to convert them into “your” diner. as your competitors will also be vying for those same people to dine at their establishment, but the more compelling and elegant the website and its content, the higher the chances of acquiring the diner/s. More advanced websites will allow for convenient placement of online orders or table reservations or even award loyalty points/rewards to diners on arrival to the website, leaving them returning for more, cementing your restaurant's position on top of the food chain.