It’s time for Rugby fans all over the world to rejoice! RWC 2019 is here!
The Rugby World Cup 2019 is underway in the land of the rising sun, Japan.
RWC 2019 is set to attract the largest number of foreign fans in the tournament’s history with more than 600,000 of the 1.8 million available tickets expected to be held by international fans.
As a restaurateur, we’re sure that you’re looking for opportunities to utilize this worldwide phenomenon to your advantage and drive more diners to your restaurant.
Here are some ideas to get you started!
Set up special offers and promotions during this time period to attract more people to your restaurant.
Host watch parties if space is available. The hype that builds up around the World Cup will undoubtedly bring a lot of people to your restaurant.
Offer special discounts (especially for reservations). Ideally, this goes hand-in-hand with the above point regarding watch parties. People are more likely to reserve tables this season if that’s the case. But, even if you’re not hosting watch parties, discounts are always well received.
Post content related to the World Cup. These can be blog articles, social media posts etc. Posting score updates on social media might be a good way to generate engagement. Furthermore, polls about the predictions of matches can also be done within channels like Facebook or Twitter which will boost engagement and encourage discussions.
Use email marketing. Using a database of your guests, send emails and let them know about your special promotions, discounts, watch parties, etc.
Videos can be a great way of generating engagement. Consider creating video content within the theme of the World Cup and popularize them within your target audience via social media.
Menu specials and decorations can also be a great way to entice more people to visit your restaurant. Be sure to make them visible to a wide array of people via digital channels.