A Holistic Digital Approach to Drive Restaurant Marketing
Dive into YesDiner and Find Out What It’s All About
As a company that has created over 3500 world-class websites for renowned international hotel chains with some of the most iconic restaurants, eBEYONDS is well steeped in hospitality marketing. So, every time we create a restaurant website, we bring our seasoned knowledge and incisive insights to the table. As people today want a website to look great on every device, we craft responsive websites that’re optimized for every device - smartphones, desktops, iPads, and other smart devices and so on.
Every YesDiner website is hallmarked by the mind - blowing aesthetic appeal that befits the unique voice of your restaurant. With striking visuals and engaging content presented in a neat balanced format, it’ll always pulsate with life. As we strive to present your diners with fresh, unique and appetizing digital experiences, our design thinking helps in no small measure.
YesDiner SMART 3600 CMS is a powerful content management system that allows easy web updates. The CMS that is embedded with multiple modern features is given free to you enabling the restaurant to add unlimited pages to the website and also manage it after the initial development. SMART 3600 is very easy to learn and online training on CMS using will be provided.
Keep your guests and customers up to date with the happenings at your restaurant with dynamic news and event updates on your restaurant website and mobile app and promote upcoming events to potential guests. YesDiner provides you with the tools to carry out the necessary updates on a regular basis and also the display status for dynamic news content.
When your restaurant is introducing a special offer or launching a promotion, you have to make a shout about it so that the potential diners will get to hear about it. If you make your shout online, it’s most likely to yield the best results for a fraction of the cost it’ll otherwise involve. YesDiner will provide you with the means to craft an irresistible message, tell it to the potential diners in time and tempt them in to claim the special offers / promotions. With proper social media integration, it’s quite easy to get the word about it out.
Out of sight, out of mind, they say. This has never been truer than today given the fast-paced lives of most people today. Push notifications, however, can help you attract their attention to your restaurant. The right frequency and catchy messages that talk right to their hearts will definitely be instrumental here. YesDiner will provide you with a mobile push notification system so that you can keep telling your mobile app users about what’s hot at your restaurant.
YesDiner mobile app is designed to make sure that your guests are provided a faster and a better service online with a diverse array of essential features such as easy menu access. Mobile ordering, online reservations, promotion alerts and guest messaging options on offer a restaurant can not only put their products on display, but also keep their diners updated on promotions and events through push notifications.
Regardless of your industry and operational scale, impactful, engaging and compelling content has long been the king. Now it’s more so than ever. Great content is also a relentless SEO driver; so through your every content delivery channel such as website, blog, social media pages, and the likes, you have to engage in content marketing and YesDiner will provide you with the necessary platforms and consultancy.
According to Google, 4 in 5 consumers worldwide use search engines to find a restaurant mostly through smartphones. Stay on the top of your competition online with the local SEO services from YesDiner to generate more sales qualified leads and customers for your restaurant. With initial local SEO measures properly implemented, the results will become manifest soon after your website has been moved live. eBEYONDS will also offer long term SEO maintenance facilities on request.
For every business that strives to turn the internet to their highest advantage for marketing and promotions, Search Engine Optimization (SEO) is a crucial success factor. If your restaurant’s website is well optimized for search engines, it’s more likely to rank high on the search results for the commonest search terms; hence, it’ll become a great deal more discoverable. eBEYONDS will take good care of SEO of your restaurant website with the revolutionary solutions provided to you through YesDiner.
Google places listing or Google Map listings that appears on top of the search engine results page is one of the most important aspects of a local business. With Google Places Optimization measures well in place, YesDiner makes sure that your restaurant’s location is clearly visible to the searches made for the related locality, enhancing guest conversions and visits. Because diners from your immediate locality are most likely show up for a meal at your restaurant, local listing is something much too good for you to dismiss.
Over 70% of the guests around the world usually ends up at the restaurant that first comes to their mind, which makes a solid brand reputation vital for your restaurant’s success. With YesDiner’s special link building campaign, restaurants can now reserve their place in travel and rating forums such as Tripadvisor, Four Square, Yelp and Zomato encouraging the diners to rate your restaurant so that you can help spread the word of mouth online, increasing diners’ confidence and feedback.
While it’s true most recipients do not warm to unsolicited emails landing in their inbox, the practice is still being widely used. In comparison, opt-in emails are only sent to the people who have specifically signed up to receive it. Permission, in this respect, is clear-cut. YesDiner facilitates you to run Opt-in Email campaigns through providing you with a system to have people sign up for the emailed content from your restaurant.
Since Search Engine Optimization is as essential to a tasteful restaurant website as salt is to a curry, YesDiner includes an effective keyword research which will identify the relevant keywords that will make the site found real quick for a prospective diner whether she googles the exact name of the restaurant or a relevant but less specific search phrase. Without the right keywords included in the right titles and paragraphs in the relevant pages, any website is likely to suffer the fate of a needle lost in a haystack. This facility provided under YesDiner simply prevents it.
Build a buzz and generate excitement around your restaurant among your future guests with YesDiner social media launch campaign and get the word out fast enough to build repeat guests and business. Besides this, on demand, our digital marketing team would be really glad to put together and executive a social marketing campaign to market every aspect of your restaurant through;
Once a guest has found the right flavor at the right restaurant, they will start tweeting, posting, and instagramming about it. However, until you become part of the growing social media community you may be missing out on the opportunity to increase your brand's visibility and tell your story to millions of social media users. With eBEYONDS massive collective experience in providing digital marketing solution for the hospitality sector, YesDiner will help restaurants identify the right social media mix to respond to reviews, talk directly to the guests, compile guest photos, use trending hashtags and do so much more on social media to retain the interest of your guest.
Live social media feed on your restaurant’s website presents compelling proof on the social presence of your restaurant and drive your brand’s social media engagement, which will eventually translate into a stronger brand online drawing in more diners. YesDiner takes care of live social media feed integration into your website. Coupled with a sound social media strategy, this can help build the influence of your restaurant on social platforms in particular and online in general.
Be where your guests are. Gain your restaurant a strong social media following by identifying the right social media mix to respond to reviews, talk directly to the diners, compile diners’ photos, use trending hashtags and do so much more on social media to ignite and maintain the interest of your diners. YesDiner is going to have the social sharing aspects totally covered.
Internet messengers like Whatsapp, Viber, Skype and Imo have now become widely popular as highly cost-effective communication platforms. Considering this, YesDiner brings IM Application Integration as part of the package. It’s much less costly for your restaurant than having a toll-free number as well. All in all, it’s a win-win solution indeed.
Increase the efficiency of your restaurant service to serve more guests with YesDiner Online Table Reservation (OTR) system. This OTR system allows guests to book their tables in advance stating their special menu and table arrangement to avoid last minute delays and disappointments while helping the efficient function of restaurants’ daily activities by keeping your staff abreast with guest requirements. With YesDiner OTR System, restaurants can create a database of guest details and booking history for marketing and remarketing, confirm the bookings in advance through email or SMS with booking details, reduce the time spent during the busy hours on reservation calls, create customer loyalty programs for regular guests, and retarget regular guests through marketing promotions and exclusive offers.
Reap the fullest benefit of your restaurant’s website by allowing your customers order food online anytime and anywhere and fast track your food delivery and take away service. Open around the clock with minimum possibilities for misunderstandings and frustrations, Online Food Ordering helps to convert the guests visiting your website instantly. With the effective yet simple Online Ordering System from YesDiner, restaurants can now allow customers to check the online menu and order the food online through mobile or web apps. Simple to manage and easy to navigate, YesDiner Online Ordering system helps you keep all your restaurant’s key sections updated to help smooth daily operation.
Attractive, informative and easy to create and manage, eBEYONDS' mobile enabled e-Menu helps to grab your guest’s attention and influence their purchase behavior. With YesDiner e-Menu, a restaurant can create attractive and dynamic displays to highlight menu items, provide value-added information like nutrition and calorie values, remotely update menus through CMS, and reduce the need to mass print the menu and cut down on Carbon Footprint.
Sometimes, someone who visits your restaurant’s website may seek to get certain food items off the menuright as a pdf that can be easily saved locally for their own future reference or for being shared with someone else. YesDiner provides for this with the simple option to create a pdf menu after selecting a set of particular dishes, beverages, desserts or whatsoever. It is highly likely to be appreciated by the visitors who will find it to be a very convenient means to meet their need.
People who may be potential diners of your restaurant may prefer to have some platform to communicate their problems, concerns, misgivings or clarifications and also have them addressed by you on an immediate basis. It will flatter the guests and make them feel truly cared for. Seeing this crucial requirement, YesDiner facilitates you and your potential diners to chat in real time and sort things out improving the possibility that they will come to your restaurant to dine and wine.
It’s the loyal diners who return again and again to your restaurant, walk the extra mile to tell other people about it and even recommend it to them, and account for a significant portion of your sales revenue month after month, and year after year. YesDiner provides you with the technology support to conceptualize, add and maintain a loyalty system online.
The customer feedback and review system from YesDiner will allow your diners to provide their candid feedback and review your restaurant based on their dining experiences so that you can enhance the credibility of your restaurant and strengthen your relationship with them.
YesDiner targets the ‘advanced pricing’ feature at corporate customers that typically place bulk orders online on a regular basis. Such corporate clients are given preferential treatment and a host of other loyalty rewards such as special prices, bulk discounts, and so on. With advance pricing activated, such corporate customers will receive separate logins with which they can log into the online ordering system, place their orders, and claim the numerous benefits in store for them.
YesDiner provides the Attribute Pricing feature in the event that a particular meal is required to be priced according to the waysomeone placing an order online for a particular product, say, a pizza. A pizza can have different ingredients such as devilled chicken, cheese, tomato, prawns, sausage, onion and what not singly as well as in multiple combinations and also some zillion toppings. Plus, there’re combos. With YesDiner’s ‘attribute pricing’ feature, it’s quite easy for a customer to ascertain the full price for his order.
A restaurant that chooses YesDiner will also have the option to buy a payment gateway(s), which will be integrated into the site enabling transactions with multiple cards by different vendors such as Visa, Mastercard, and American Express. Obviously, most customers will find this arrangement to be quite so convenient. YesDiner is prepared to accommodate this in the exact way a restaurant wants it done.
If they want an SMS Gateway, a restaurant that selects YesDiner will enjoy the option to invest in an SMS gateway and then have it configured and properly integrated into the YesDiner online ordering system so that a host of communications can be triggered to sent between multiple stakeholders in the form of an SMS- for instance, when a customer places an order, an SMS will be sent to the relevant individual or team who are supposed to handle it. Likewise, when an order is ready to be shipped, the customer will be alerted with an SMS as well.
YesDiner will also provide coupon support. Coupons are a kind of loyalty or other promotional offers that can be redeemed at the discretion of a particular customer as they place an order online. Once this feature is activated, YesDinerwill enable the redemption of such coupons and promo-codes issued by the restaurant and will also make the necessary price adjustments that should follow such redemptions.
eBEYONDS Digital Asset Drive (DAD) is designed to manage and organize your digital assets simply and securely. It’s a central repository to store, share and protect your valuable digital assets, ultimately converting them into a revenue source for your organization. For your restaurant, it’s a remarkably efficient and serviceable tool given the fact that over time you tend to accumulate a wealth of digital assets which will scatter in the absence of such a tool.
You can readily create promotional material using images stored in DAD, with RapidAd, an online platform for image creation that is easy to use and accessible from anywhere. Whether you are creating images for online or offline promotions of your restaurant, RapidAd helps you develop attractive ads with minimal designing skills and experience.
Provide your guests with an enhanced food experience to stand above the rest of the competition with nutrition and flavor based food pairing and Recommendations. YesDiner food recommendation/pairing facility allows a restaurant to help its guests with flavor and nutrition pairing a meal as well providing them with Daily Specials and regular Chef’s Recommendations.
